Best practices to improve your email deliverability
Email deliverability is a key factor in ensuring that your quotes, invoices, and other communications reach your clients properly. Here are some best practices to follow to optimize message delivery.
1. Choose the right sending provider
By default, emails sent via Toolcie are dispatched from the address [email protected], with your own email address as the reply-to. While this setup works, it may limit deliverability depending on the recipient's email provider.
For better performance, it is highly recommended to use another email sending provider. Two options are available in Toolcie:
- Google (Gmail) – by connecting your Gmail account, emails are sent directly from your own address.
- Advanced mode (SMTP) – this mode allows you to configure a custom SMTP server (e.g., Google Workspace, Outlook 365, Zoho, OVH, IONOS, etc.).
To learn how to set up your email sending provider, see the article: How to configure your email sending provider.
2. Be careful with attachments and links
When sending a quote or invoice, Toolcie allows you to:
- attach the document in PDF format;
- add a sharing link using a secure token.
To improve deliverability, it is recommended to use only one of these methods to share the document. Emails that include both an attachment and a link can be flagged as suspicious by some spam filters.
3. Monitor bounces and sending errors
If there is an issue when sending an email (nonexistent address, autoresponder, complaint, etc.), Toolcie automatically forwards the bounce message to your email address. This allows you to be quickly informed and take action if necessary (for example, correct an invalid email address).
By applying these best practices, you maximize your chances of ensuring your communications are successfully delivered to their recipients.